The VJ Story

Our story begins in 1981 when a shoemaker and orienteering enthusiast could not find the right shoe for their sport. This sparked the idea to create shoes specifically designed for the rough and slippery terrain.

Having a background in the footwear industry, we were able to set up our own shoe factory in our hometown of Orivesi, and so VJ was born. We soon proved our expertise to orienteers and athletes in extreme sports by producing shoes with exceptional durability, superior grip and high quality craftmanship.

To this day, VJ still follows the standards set all those years ago. Using cutting-edge technology, high-quality materials and uncompromising values, we produce shoes with superior grip.

Our shoes have helped many athletes in various all-terrain sports including trail running, OCR, skyrunning and orienteering achieve their dreams and win world championships.

For us, in the centre of everything is pure performance and well-designed products that will stand the test of time. That is why the world’s best athletes and adventurers choose VJ shoes.

VJ Shoe DNA

  • Outsole Technology

    We use special butyl rubber (IIR) to create grip like never seen before. Butyl rubber outsole is softer than compound rubber and because of that the traction in difficult and wet terrain is exceptional.

  • Fitting

    The Fitlock system locks the foot in place, supports the arch and protects from impacts from below. Even in wet terrain, our unstretchable uppers provide a snug and comfortable fit. The shoes’ lining is closed cell foam which guarantees the perfect fit without extra weight, even when soaked.

  • High-quality Material Choices

    We only use durable and high-quality materials in our shoes to ensure the best performance possible.